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Research papers

Comments on mr. Stapel's paper

Let me first of all express my sincere appreciation of Mr. Stapel's paper. I consider it to be a most valuable contribution to the subject we are dealing with at this seminar - not at least because of the important empirical material which is...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Erik Lohmann
June 15, 1967
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Citation

Lohmann, E. (1967a, June 15). Comments on mr. Stapel's paper. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comments-on-mr-stapel-s-paper